Jul 31'st

Adidas Consortium x Norse Projects




Using the Terrex - an outdoor pursuits-focused model - and Campus 80s - a lifestyle classic - as templates, Norse Projects has created “Layers" - a sneaker pack influenced heavily by the natural surroundings in its native Denmark.


The small, Danish islands of Fur and Møn are known - in geological circles - for the rock formations visible on their coastal cliffs. The cliffs reveal a cross-section of layers of different rock types compressed over many thousands years, and provide the inspiration for the Terrex. The shoe is constructed using multiple, translucent layers which are welded together to form a strong, hardwearing outer shell. Within the layering is a GORE-TEX® membrane, which provides high-level weather protection; a model designed for (and inspired by) the outdoors.


While the Terrex takes its colorway from light, sandy tones, the Campus 80s is styled on darker asphalt, often found nearer to the surface of the rock formations. Also comprised of a series of layers, the grey accents and textured Primeknit upper serve to create a superb, ultra-low-key casual shoe.


VIEW THE COLLABORATION

May 9'th

New Balance by Norse Projects Launch Party



A big thank you to everyone who came by Norse Store for the launch of our Made in UK 770 with New Balance.

Shop collaboration.