Sep 23'rd



We are extremely excited to introduce our latest “NO GOOD” capsule collection, together with long-term friends Goodhood. All in celebration of their brand new retail space on London's Curtain Street. In continuation of our previous 2012 collaboration with the store, the small collection retains a monochromatic approach alongside screen printed graphics and subtle polka dot detailing. Featuring classic Norse pieces such as the Niels Basic t-shirt, Aros Chino, Anton Shirt and Tristan Light sweat. The collection is rounded off with the Travellers Hat made in collaboration with Danish hat makers Anderson & Berner.

Now for a few No Good words from Goodhood’s founder Kyle Stewart

What’s your obsession with black and white?
They just look so good. That’s it.

5 essentials to the civilian wardrobe?
Oakley Frogskins
Some sort of beading, worn round the neck
A white tee
An army issue BDU top
A Hawaiian shirt.

Wasn’t listening? What was the last piece of good advice you didn’t take?
Stay Out of Malibu…

Dead flowers?
...and I won’t forget to put roses on your grave.

Who's bad?
You know I’m bad, I’m bad... I’m really really bad.

View the collection

Sep 19'th

Norse Projects X Goodhood Store

For this thoroughly anticipated capsule collection, we have aligned with our retail friends Goodhood for the shop's 5th anniversary. We tied together each item in the release with a dotilistic motif and monochromatic tones running throughout, which helps sustain a clean unassuming aesthetic. Offering up several staple pieces from past Norse collections blended with British modernist sensibility courtesy of Goodhood, we are excited to put forward this quartet of garments.

Elka Parka
A standout item in this release, the Elka Parka is constructed from PVC and conserves a familiar military inspired design. Mixing a zipped front with snap closures, a drawcord hood, adjustable cuffs and breathable lining, the Elka exemplifies versatility and durability alongside an updated design for this special collaborative effort.

Kyle Shop Coat
Building on the style of a classic work coat with contemporary accents; sturdy construction and a keen level of detail are emphasized for this garment. Side compartments and a single breast pocket highlight functionality while a continuation on the dotilist theme comes as a welcome addition.

Grim Tee
Presented on a black mock-up, this inclusion contributes a casual element to the collection. Bearing cheeky typography in white and a regular fit, a small dual-branded label has been added also.

5 Panel Polkadot
Rounding out the polkadot theme is a clean 5 Panel hat crafted in the USA. Constructed from cotton twill with a nylon strap, dual-branding is featured once again with a black/white colorway.